Google Nexus 9: Preliminary Findings

For a few years now, Google has had a generally consistent tablet strategy. Instead of chasing after the ~10 inch tablet segment and focusing upon the high end, we’ve seen tablets closer to the ~7 inch display size at extremely low cost. While this has been an immensely successful strategy in driving hardware adoption, the formfactor made it possible for the tablet to be closer to a large phone than a small tablet. The flexibility of Android’s scaling system meant that an app designed for a phone worked acceptably well for a small tablet, even if the space efficiency was a bit poor. There’s no question that the Nexus 7 (2013) was and still is a great tablet, but even now it’s obvious that there’s a dearth of applications designed specifically for the larger display. The other issue is that of cost. With the Nexus 7 line, Google managed to integrate an incredible amount of hardware into a tablet priced well below the ~500 USD price point that the original iPad established. This is great for the consumer and no doubt great for Google, but the Nexus 7 line was good enough that there wasn’t much in the way of competition.

This brings us to the Nexus 9, Google’s attempt at changing the Android tablet space. From the start, this device seems to be intent on pushing the Android tablet to a more premium segment. To find out how Google does at this task, read on for our preliminary findings.